Hi
everyone. Today, I am going to share with you about simple things that cost you
clients and stop you from making money online as a freelancer. Earlier in the
week I wrote an article about making over $300 genuinely writing online, if you
missed it, you can read it here. The article garnered slightly below 1,000 views
on the very first day, thank you all. After reading this article, my readers
have been sending me emails asking almost the same line of questions like “how
do you manage to make money online,” “what keeps you going,” “how have you
managed to fully depend on freelancing online full time” and many others. I
have therefore been motivated to write about the mistakes I think do pin me
down, but I work around them to keep me at the top of my game.
In
the beginning, I made a lot of mistakes; almost everything I did seemed to be a
disaster. At one point I felt I was going to give up because I spend the whole
week online, but still fail to make enough money to complement for a lot of
time spent. Am happy we have the power in our hands to correct mistakes.
Here are The 10 Freelancing Commandments:
1.
Love Your Marketing, Like you Love thy Money
It
seems difficult marketing to most people. Earlier on, I was used to doing my
marketing vigorously for only one day then take a long break. No effort is
worthless, today, I ensure that I reach at least 5 blogs, contribute
impactfully, and afterwards get new friends. I also update my Facebook profiles,
and several others. I also do email marketing and paid ads. At least do
something on a daily basis towards marketing. It is true that on the days that
I make an effort, there is a recommendable change in the number of views
reported on my Hootsuite and Google analytics dashboards. Market all days; do
not develop the habit of marketing only when the business is slow.
Run
promotions, update your website, make your portfolio enviable, allow for customers
testimonials and comments. Good communication skill is key to marketing. Reply
to your emails promptly, reply to all stupid questions appropriately, follow up
on all your emails, only share what is necessary on your pages, accept customer
negotiations, only do things you want to do, and give straight answers. Do not
be irritated when talking to clients, just be humble and treat your clients
equally.
2. Though Must
Have your Working Terms and Conditions
Before
I begin working on a project, I email my clients with a terms and conditions that
they read to let them know the limits and rules that will govern our contract.
If a client feels not happy with them, they will definitely write me back.
However, I have nothing fishy kept inside my rules, they are just simple
guidelines that will keep professionalism while we deal together.
3. Thou Must Meet
Your Deadlines
Out
of 100% of the jobs you do, you are likely to default on 3% or more on
deadlines, even if you are very efficient. The key to being successful in
meeting your deadlines is to keep in touch with your client. Ask him or her how
missing the deadline will impact them. Try to fix a new deadline keeping in mind
that you must not fail again.
Sometimes things just happen; life brings
forth things that make you leave your daily routine to attend to them. When
making deadlines, ensure you give enough room for life to continue. Don’t
promise what you cannot deliver. And do not over-promise, for heaven’s sake,
promise what you can deliver, but do it in action by over-delivering. When you
miss deadlines, also try and give your customer and an extra something to
compensate for the late delivery, it works like a charm (only don’t make it a
habit).
Freelance
is purely based on deadlines, if you have three tasks to accomplish and you do
not properly plan for your time, then you are most likely to miss on one or
more deadlines. Keep a calendar; if possible, invest in some to do list
software, or a calendar.
Make
use of the tools that will help you save on time, for example Gmailnotifier,
Hootsuite, Yoono, grammar checker, do it list and many others. I will soon be
writing an article on freelance tools to make your work easier.
4. Remember to Save,
You Will need it During Scarcity
“I
cannot save when I missed a meal yesterday,” “I bought a pair of shoes
yesterday, therefore I cannot save”. These are common excuses. What about the
rainy days? Save 10% of your freelance earnings because a day comes when you
will lose an opportunity because you do not have $100 to strike the deal, and
you are also not in a position to borrow. Save for emergencies, because when
you do not have money when you need it most you will not be in a position to freelance.
Saving gives you peace of mind, and it starts from saving as little as $1.
5. Thou Must
Say NO when Necessary
When
a new client comes on board, I do over-deliver to ensure that they continue
coming back for more. After a few jobs down the line, the very same client
begins to be bossy (not all of them). It is almost a must that a client will
start to request for several revisions, want jobs done on credit, some even
want to miss-use you. Am a writer, despite the fact that am passionate about
what I do, sometimes some clients are annoying. I have learnt to tell my clients
no when I feel something is going wrong. When it reaches this point, I know it is that
time when a client may leave, so, I handle them delicately while at the same
time not allow them to misuse me by suggesting alternatives and saying an
intelligent no.
With
the same spirit, when you have too much work in your hands, learn to say NO,
when a client gives you more.
6. Thou Should
Charge on Pay Per Hour Basis
When
I started freelancing, I looked for jobs mainly from bidding sites like Odesk
and Elance. This gave me the perception that I must always charge my clients on
the hours I worked for them. When I started doing my own marketing, I charged
clients on the number of hours I spent writing e-books, and doing several other
things. I went by the rule that only those who can pay for my working hours
will get my services; I’d rather get some dollars than spend hours doing just
one project that does not compensate for my time.
I
realized I was wrong. First, work per hour is expensive for clients, a fact I
ignored. Second, I became smarter in my work, and I could deliver a task in
less than an hour, meaning clients will pay me only for half an hour’s work
instead of an hour’s work. When I changed to charge my clients per article, did
a little marketing, my income jumped instantly. And I found better ways of
packaging good plans to clients.
7. Though Must
Not Repeat the Same Mistakes Again, For you do not have a Second Chance in
Freelancing
Repeating
the same mistake over and over again is what spoils everything. When something
goes wrong, try as much as possible and look for the solution. When you finally
work around it, look for better ways to shield from the same happening. Do not
allow the same mistake that almost put you down earlier bug you again. In a
freelance world, there is nothing like a second chance, you screw it a second
time, your client goes away.
8. Freelancing
is Your Job not a Hobby
Am
a full time freelancer. I was once employed and quit “to do what I love most,”
it was only a matter of time when I realized it is not a hobby any more. I had
to figure out real ways how to make money to pay for all my bills. Treat
freelancing as your daytime job. If you work from home, your kids and friends
must stay away when you are at work. Keep time for everything, a time to work,
a time to rest and time to spend time with your family.
Also
invest in education to empower yourself. Read other blogs to get equipped with
lots of knowledge in your field. Plough back part of your income; you are
likely to get more when you do so.
9. You Shall
Not Keep All Your Eggs in One Basket
Have
more than one stream of income. When you begin, you realize you have one source
bringing you more income; you want to quit others which are not giving you more,
to focus on the single source of income. What happens if the major source
bounces back? You are dead.
10. Thou Must Discover
your Niche
Am
a writer, and writing is my profession. You cannot do everything; you can only
do one or a few things perfectly at a go. Today, people are known for what they
do, am known as a professional writer because I have mastered my skills. It is
easier being successful in a given field; people find it easier referring to
you as an expert in a specific field and not as a general freelancer. It is
also not a good idea taking too much work for you, delegate to others when you
have too much on your hands. My policy has been to work with the best, know how
to separate the chuffs from the grains. Along the way, you will get people who
will serve you well, others will be messy, get along with the best.
When
I started, I used to write my ass off, day long and night. Today, I have a list
of writers who work alongside me. I have developed networks that allow me to
get what I want how I want it. When I have too much to accomplish, I outsource
it out. The truth is, you cannot handle a growing business on your own, at
least according to my experience. Get others to help you where you can’t.
What
is your experience freelancing? What are the challenges you are facing. Share
them and we will find solutions together.